Samsung Smartphones was dethroned by Xiaomi to embellish the biggest Smartphone brand in the world from 2021 June .
According to the survey report made by Counterpoint the monthly purchasing of Xiaomi observed a raise of 26% on June 2021. This makes Xiaomi to achieve its turnover with respect to global monthly sale than Samsung and also it was labelled as Q2 2021 in terms of sales.
Samsung and Apples brands are defeated by Xiaomi by 17.1% to 15.7% and 14.3% sales figures and niche into number one position in June 2021.
“Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and HONOR’s legacy markets like China, Europe, Middle East, and Africa,” said Tarun Pathak, Research Director at Counterpoint.
Additionally Xiaomi was aided by China, Europe and India and also at the same time Samsung dwindled due to its lack of supply. Xiaomi’s market hike at china by 16% MoM in june. The most selled series are Redmi 9, Redmi Note 9, and Redmi K series. Simultaneously Samsung drop down to second place because of its distorted production.
According to Counterpoint, once the COVID-19 situation in Vietnam improves and with the release of Galaxy Z Fold3, Z Flip3, new Buds, and Watch series devices right around the corner, Samsung could likely reconquer the top position once again.
Due to the powerful adequate collections and large scale market attentions Xiaomi becomes the largest end user within a short time.