Building Your Brand Online: Pro Tips and Advice

Every business has a list of goals. They provide owners and employees with motivation and direction, which is incredibly important – no matter what industry you’re in.

One of the main goals that modern businesses have in 2021 is to successfully build their brand online. Your business likely has this goal, too.

It’s completely understandable. Online branding is essential these days, and businesses are using digital marketing to achieve this. When they successfully do so, it’s a golden ticket for profit to start falling from the sky. So, it’s no shock that brands are fiercely competing against each other to establish their names in the digital landscape – but as you might know, this isn’t exactly easy.

However, the great news is that, through careful planning and execution, building your brand online is achievable. Sure, you might be light years away from being an Apple or Coca-Cola-tier name, now – but that doesn’t matter. The aim is to start small, compete in your chosen markets, and progress upwards from there.

Here are some pro tips to help you on your journey.

1.    Focus on SEO content

SEO content is an excellent tool for building your brand online. It will help to drive your website up in the search engine results, whilst also driving more traffic to your website.

It might sound too good to be true, but it’svery real – which is why so many marketers are focused on SEO in 2021. Through your website’s content and key word usage, Google and other relevant search engines recognize that your website is professional and user-friendly, and therefore push it to the top of results.

Knowing where to start with SEO can be understandably confusing. The best choice is to outsource your SEO content and planning to 3rd party industry professionals who know exactly what they’re doing. Visit to get started.

2.    Market your values and beliefs

Modern brand building is now heavily focused on marketing values and beliefs. This is because consumers don’t like brands who are faceless and devoid of a ‘human’ side – basically, the days of soulless, corporate brands are coming to an end.

Instead, you need to market your values and beliefs online through your website, social media pages, and other relevant platforms. For example, if you’re an eco-friendly, sustainable brand focused on saving the planet, this needs to be made clear in your marketing materials, be it the packaging or slogans you use.

3.    Embrace diversity

Diversity and inclusion are key focus areas for brands, right now.

Consumer audiences are filled with amazing varieties of cultures and voices in 2021. Naturally, consumers want this to be presented by brands – be it their employees or marketing materials.

When brands successfully embrace and market diversity, it makes them more favorable to the public – subsequently increasing their brand recognition.

4.    Stay up-to-date with social media trends

Social media marketing trends are essential when it comes to online brand building.

Every month a new trend emerges. Providing your brand can plausibly engage with the trend and the timing is right, you should do it.

For example, a popular trend on Twitter in 2021 is for brand names to tweet in very human-like, friendly tones; such as asking consumers what their plans are for the weekend. Wendy’s are a great example of this. Some brands even engage in light-hearted jokes with their rivals, as it’s a good way to go viral.

The Importance of Parental Control Software in 2021

Children use smartphones a lot these days, spending several hours a day on their devices. Given this increase over the past several years, parents are finding it increasingly important to track how their children are spending their time.  

The reason to apply parental control applications on the phones of your children is to ensure that they are fully protected online. You can also use such applications to ensure that your child’s secure online. If you want to monitor internet activity on your children’s phones you have to use parental control apps. Here are some key benefits of parental control apps for iPhones, you should be aware of:

Every parent wants to provide their children with the best opportunities for learning and development. However, most parents do not want their children to be exposed to internet risks and bad habits. With the use of parental control apps on phones, you can filter inappropriate and risky internet content from reaching your child’s phone. As a result, you get peace of mind as your children remain protected from internet dangers.

How Easy Is It to Download Parental Control Software? 

It is very easy to install these parental control tools on your phones. You just need to download one from the Android Play Store or the Apple Store and follow the on-screen instructions. You can check the internet usage monitoring feature of the smartphone. The application will display all the websites that your teenager has visited and the types of internet programs that he or she has participated in. You can see the number of email messages that have been sent as well as the types of numbers that your children call during the day.

Functions of Parental Control Apps

Tracking Social Media Apps

Teenagers who regularly communicate via mobile messaging apps, social networking sites, and texting services can be at high risk of being infected with various viruses and spyware applications. You can monitor the internet activities of your children by accessing the free android apps monitoring feature on these smartphones. 

Monitor Internet Usage

Such applications help you keep track of the websites that your teenagers visit. The internet history of these smartphones can also be accessed to check the history of their emails and other communication features. Through the parental control apps for android devices, parents can set parameters for appropriate internet usage parameters.

Protecting Children From Online Scams and Hazards

Another advantage of using parental control apps for mobiles is to protect your kids against scams and other online hazards. With this tool, parents can block inappropriate content and websites from loading automatically. They can also set a screen time limit for kids so that they do not visit suspicious and adult websites before they return home after dark. Such a feature can ensure the safety of your kids.

Monitor Downloads Like Movies and Music

Apart from monitoring internet use, the parental control software can keep a tab on downloaded and procured movies and music. Most mobile users have installed apps for playing MP3 files. However, the apps make it easy for people to download and share videos that include adult content. It is not possible for parents to know every video that has been downloaded on their phones. To help you stay updated about the threats to children from online dangerousness, you need to install apps that can provide you with instant updates.

Check Their Overall Smartphone Activities and Ensure Productivity

In addition, you can monitor how much time your kids spend on internet applications that are not related to school. Most of these apps do not ask permission from parents before they load. But you can set a screen time limit for your children so that they do not waste internet usage time on applications that they were not expecting. Through parental control apps for mobiles, parents can block inappropriate content and internet applications to help kids remain safe on the mobile network.

In Conclusion

One of the biggest threats to kids online is internet danger through dangerous websites loaded by prank callers. You must keep yourself updated on the latest research on phone tracking apps to ensure that you know the dangers your child can succumb to. You can also download apps that can monitor your kid’s browsing activities and block websites that contain inappropriate content. 

The benefits of parental control apps in addition to screen-time tracking can give you peace of mind, as you will be able to protect your child whenever you are not at home or can’t manage their time. This will save you from the worries that your child may face when unknown people are contacting them through their mobiles.,

How cybercriminals are Exploiting The IoT to Hack Big Business (and how you can protect yourself)

Cyber ransom demands hit the headlines last week with the hacking of the Colonial Pipeline software system. Days of gas shortages across the eastern seaboard of the United States hit home just how much our world depends on secure networks. Quite frankly, it’s surprising that the company could pay just $5 million to the cyber criminals to be given back access to their computer systems.

Although Colonial hasn’t yet said how the hackers managed to penetrate the network, experts suspect that a phishing email was the most likely entry point.

But these days, criminals don’t just have to rely on lax security protocols from staff members. The Internet of Things (IoT) now allows for a surprising number of potential points of failure in your company’s security systems.

For example, it was reported in 2018 that an unnamed land-based casino in the US was hacked, with the database of VIP players and their personal information downloaded and then disseminated on the dark web. How did the hackers gain access to the casino’s network? Surprisingly, the criminals first gained entry via a fish tank thermometer.

This will be surprising for many gambling fans, many of whom assume that playing at online operators such as Mr Green casino offers more risk of their personal details being hacked than at a land-based establishment. And yet, this example illustrates just how much of a threat an unsecured IoT network can be.

Many retail enterprises now place sensors around their stores, which can link up with our smartphones and then send us tailored offers about products and services. These kinds of smart services can be very tempting to sign up for, but the fish tank thermometer example shows the risks to consumers to falling victim to hackers who have successfully accessed IoT devices.

But certain applications of the Internet of Things are very difficult to avoid. Modern cars, for example, are all connected in some way to the internet. This can be simply how the automobile sends performance data back to the manufacturer, or the use of proximity sensors to ease parking. But semi-autonomous cars may take on-spot decisions to avoid accidents and reduce the load on the human driver.

And even domestic medical devices are increasingly hooked up to the internet. Modern baby monitors, cardiac pacemakers, blood pressure monitors and even humble smartwatches, with data hacks leading to problems such as privacy breaches, all the way up to deliberate sabotage by bad actors.

These days, it’s hard to avoid the IoT. So how can you protect yourself from potential hacks to this physical infrastructure?

For your own IoT-enabled devices such as wearables, and home appliances, make sure to set a password, wherever possible (and if not possible, ask yourself whether you need that particular device). Unique, hard-to-crack passwords should be stored on your password manager and changed regularly for each device. The use of a password manager can even be useful to change your secure passwords in the event of a third-party breach, as in the casino example above.

Many IoT devices are accessed via email accounts such as Gmail, which can prove to be a major vulnerability in its own right. Ensure that 2-stage authentication is turned on for your Gmail (or other email), and social accounts. That will go a long way to stopping your devices being successfully targeted by criminals, even if they do manage to find your password.

Finally, ensure that all software related to your devices is kept up to date. Patches are regularly released to fix software holes which cyber criminals use to access your device and data.

The Internet of Things is going nowhere, and it is hard to live our lives without coming into contact with this modern phenomenon. While hackers will inevitably target your devices, the steps above mitigate the risk, and should be adopted by all safety-conscious consumers.

4 Reasons Why Exhaust Fans are a Necessity for Every Indian Home

The kitchen and bathroom in a home are one of the most ignored spaces in a home. Most people don’t pay much attention to them. But do you know ignoring your home’s bathroom and kitchen can take a toll on your and your family’s health?

Yes, you read that right.

Your kitchen and bathroom are highly susceptible to issues such as foul odor, excessive humidity, air borne contaminants and others. The best way to prevent these issues is to install an exhaust fan, the absence of which exhaust fan can be detrimental to your and your family’s health. Let’s take a look at some of the ways exhaust fans help eliminate the risks that can potentially cause health related issues.

Note – You should compare the exhaust fan prices and read online reviews before you buy an exhaust fan.

1. They help eliminate odor.

Exhaust fans are a must in spaces like kitchens and bathrooms. Since these spaces are usually small in size and are susceptible to bad odor, compared to other parts of a home, it is important to install an exhaust fan in these rooms to keep them fresh and clean. Note – Simply relying on air fresheners and keeping the windows open in bathrooms and kitchens is not enough, so make sure you get an exhaust fan installed in your bathroom and kitchen in case you haven’t, already.

2. They help prevent mold and mildew.

Excessive moisture can lead to infestation of mold and mildew in spaces where there’s excess humidity. This can lead to potential health issues for you and your family. Some of the areas in the kitchen and bathroom that are most susceptible to it are the kitchen and bathroom cabinets, sinks, bathroom tubs, showers, etc. Mold spores are airborne which means they can move out of the bathroom and kitchen and reach other parts of your home. This can lead to several respiratory problems. To prevent all these issues, we highly recommend installing an exhaust fan.

3. They help maintain the quality of air.

Exhaust fans help keep the air fresh by driving out the stale air and the various air borne contaminants present in a room. Usually, one of the main causes of airborne contaminants are the chemicals that are used in cleaning the kitchens and bathrooms. These airborne contaminants can cause several respiratory problems, especially among children and the elderly. So if you don’t have an exhaust fan installed in your kitchen or bathroom, consider installing one, immediately.

4. They help protect the walls.

Who doesn’t love a steam bath? We all do. But do you know a steam bath can cause major damage to your bathroom walls. That’s because the excessive moisture produced by the steam can wreak havoc to the walls of your bathroom. It can affect the plumbing too. Similarly, the kitchen walls tend to get greasy and sticky because of the fumes produced during cooking. The best way to protect your kitchen and bathroom walls is to install an exhaust fan.

Pro Buying Tip – One of the most important factors to consider when buying an exhaust fan is the size of the exhaust fan. This in turn depends on the size of the room where you want to install it. So before you go shopping, make sure you have the exact measurements of the room handy.

If you are looking for an exhaust fan that not just helps keep your bathroom and kitchen fresh and clean, but also blends with your kitchen and bathroom interiors, you must check out the wide range of exhaust fans Luminous has to offer.  The best thing is that Luminous India offers some of the most competitive exhaust fan prices in the industry.

Do you want to make your business much more profitable? If that is the case, then you are not the only one. Most business owners out there have the very same goal on their minds. It should come as no surprise. After all, starting a business is often motivated by the desire to start earning money on your own terms.

Fortunately, there are many services out there that can help you achieve that goal and give you a head start on your competitors, ranging from search engine optimization and cybersecurity consulting to social media marketing and accounting. In this article, you will learn everything you need to know about these services and the ways in which they can benefit your business. Check it out!

Cybersecurity Consulting

If you have a business, then chances are you might be using computers or other electronic devices to help run it. This means that you also need to protect your data from hackers who might try to steal it and misuse it in any way possible.

If you don’t take cybersecurity seriously enough, you will put yourself in danger and you will also expose your business to unnecessary financial risks as well as legal ramifications. Cybersecurity consulting services that offer bulletproof cyber ​​security can help you protect your business from all of these dangers easily and at little to no cost.

SEO Consulting

SEO (Search Engine Optimization) is a process of optimizing your website to make it more visible to search engines and, therefore, more attractive to potential customers. This process includes checking the keywords that customers use when searching for your services or products and making sure your website has the right ones in its meta tags, content, and structure.

The thing about SEO is that it doesn’t really cost you anything, and yet it can have a profound impact on your business. That is why many businesses out there never really take the time to do it properly. It is not their fault,  after all, most of them are not SEO specialists and they simply don’t have the time or skills necessary to do it properly.

However, if you hire an SEO expert, you can be sure that all of this will be taken care of for you. They will know exactly how to optimize your website for search engine visibility and how to avoid common mistakes that can actually end up costing you money in the long run. At the end of the day, this could be one of the most cost-effective investments that you ever make.

Social Media Marketing

Social media marketing is another service that can help you grow your business in a very effective manner. It doesn’t matter what business you are into or which social media platform you choose to use, social media can make a difference in your business if used correctly.

Social media marketing involves posting valuable information related to your business on social media platforms, which will allow you to reach a wider audience and attract potential customers. You can use social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and more to promote your business in a proper manner so that you can grow your sales while having fun at the same time.

PPC (Pay Per Click) Campaigns Management

If you already have a website with a decent amount of traffic coming to it every day, then PPC campaigns management is another service that can help you grow your sales in a very effective manner. PPC campaign management involves promoting your business via Google AdWords or other similar pay-per-click platforms so that you can increase your visibility to potential customers while ensuring that you get paid only if someone clicks on the ads on your website.

This type of advertising is known to be very cost-effective because it works very well if you hire an expert PPC campaign manager who knows how to target customers accurately and who knows how to set up ad campaigns and keywords in a proper manner. That is why it is often said that PPC ads are one of the best forms of advertising out there!

Bookkeeping Services

Bookkeeping services are very important for any business out there because they allow you to keep track of your expenses and profits better than ever before and keep things organized in a professional manner, which helps you avoid future mistakes and errors. Hiring bookkeeping services is especially important if you have just started a business and want to make sure that everything goes smoothly for as long as possible without having to worry about finances all along the way.

Accounting Services

Accounting services are yet another type of service that is very important for any business out there regardless of size or industry, and yet many small businesses neglect their accounting needs entirely. You should not think like that. If you want to grow your business in an effective manner, then you need to invest in quality accounting services so that you can keep track of things better than ever before. This will allow you to understand how much money you have spent on various expenses over time while also providing your accountant with all of the relevant details needed for tax purposes as well as for future planning purposes. That is why investing in accounting services is something that every business should do sooner rather than later!


Every business owner wants their business to flourish and do well, but as many business owners know, this is also very hard to do. This is especially hard when you may not have the know-how, that’s why we’re here. We’re here to tell you how you can maximize profits and use tools you may not have known about before, and who doesn’t want that? All of the above services mentioned have helped so many different companies and businesses out there, so why not use them for your own? Not only have these services proved time and time again to maximize security and profit, but they have also made it easier for day-to-day operations to run smoothly. If you think that your business could profit from using some of these services, what are you waiting for? Look at it this way, what have you got to lose? Hopefully, after reading this article you have learned ways in which your business could benefit.

How to Promote your Brand Online

Building the company brand is a vital part of growth and a guaranteed means of making more people aware of your products or services. There are a number of ways to do this and many novel ideas that will be sold to you. Keep it simple and use what you probably already have to build a strong brand online.


Emails are one of the best ways to build your brand. This type of communication is now a constant part of modern business and, as such, is a great way to promote your brand. Ensure uniformity of email fonts and include the company logo. A professional way to keep it tidy is to use Office 365 signature management software. This will serve to ensure all company signatures look the same and include elements of the company brand. Every time someone opens an email from your company, it should speak the brand and leave no question as to what the company is and what it is you do.


A good blog will serve as an ongoing, up-to-date hub for advice, suggestions, and reviews for your product, service, or sector. It will also drive traffic to your e-commerce site or increase the brand awareness of the business. Choose the name well, ensure the design is professional and aligned to the company, and then provide well-thought-through advice and support. If your blog is to serve its purpose and create awareness for your company online, you need to keep it focused. Everything on the blog should be specific to the brand and company ethos. Allow the blog to say exactly what you want the company to be known for and make sure it can be found with essential SEO and that it fits its niche.

Social media

The number one piece of advice for engaging with and using social media platforms is that your company doesn’t need to be on them all. There are too many options out there to be on all the social media platforms. Choose the relevant platforms for your product or service and then develop these. Be specific as to what you want to achieve. If you are building the brand to increase sales and product awareness, then 50 people finding out about you and buying the product and ordering your services is arguably better than 1000 people visiting your site to read a gimmicky article, through tenuous links and leaving without a clue as to what the company does. Keep it focused and targeted; in this way, you will reach those that you need to with the information and product advice that they need.

It is important to keep consistency across all of these platforms. Yes, each one may reach a different audience, but the consistency of the message, the colors, the style, the design, and the company story must be the same.

Brand building has become a normal part of everyday life; it’s more understandable and tactile as most people interact online and have some form of individual presence, where their brand is important and can be monetized. Ensure that in an age of brand saturation, your brand is able to stand out and be found.

Clubhouse is the talk of the town lately. It was Elon Musk who brought this service to everyone’s attention. He created a room on the Clubhouse app and reached 5,000 concurrent listeners. Quickly after that, hustlers and hucksters got into action and hosted pre-show discussions and recaps. The rest is history!

Curious to know what Clubhouse is all about and why is it so exclusive? Follow along!

What is the Clubhouse?

Imagine having an app that lets you listen to live conversations, not in a creepy way, though. These people want to be heard. These people could be famous or knowledgeable. You are given an opportunity to join the chat. Think of Clubhouse as an audio-chat social network. This quality makes it very different from other social media networks where images and videos rule. On Clubhouse, there are no pictures or videos, only user profile pictures. And you can have conversations about anything, even your favorite Spectrum packages!

How to Get the Clubhouse App?

For now, the Clubhouse app is available on iOS only. Listening to others’ conversations and participating is not that simple. Since it’s an invitation-only app, you need an invitation from an existing user or Clubhouse member to get in.

Every new Clubhouse user gets 2 invites. Eventually, they earn more invites as they continue to use the app. Don’t know anyone in your network who could send you a Clubhouse invite? Not a problem. You can buy an invite on eBay or try your luck with the pay-if-forward invites. But do watch out for scams.

Why Isn’t The App Available on Android?

Rumors are out that an Android version of the Clubhouse app is in the works. It appears that starting this app on iOS was a publicity stunt including having Musk in a room. It worked because the app managed to bag 3 million users in a very short time!

How Do You Sign up on Clubhouse?

The right question would be how much data does this app want for registration. All it asks for is your phone number and name. You can also set a username for yourself before getting an invite.

The person inviting another user simply needs their phone number. You will receive a text and a link telling you to join.

Those who don’t want to set up a profile from scratch can link their Twitter account to Clubhouse. You can also link your contacts to make it easier to find people to follow. If your list doesn’t include influencers, don’t bother.

When Was It Launched?

This app has been around for a year now. It was launched in March 2020 and soon got fame because of the invite-only exclusivity. In the early days, venture capitalists were the only ones using Clubhouse.

Now, it is open to many others even though it has invite-only access. Celebrities like Oprah, Chris Rock, Drake, and Ashton Kutcher are on Clubhouse. This app has become a status symbol among the elites of Silicon Valley as well.

Rohan Seth and Paul Davison are the brains behind the launch of this app. By May 2020, this app was valued at $100 million despite having just 1,500 users.

What’s on Clubhouse?

When you finally get an invitation to become a member, there is a complete assortment of conversational topics to follow from sports, tech, finance, to marketing and so on. In each topic, you will find people interested in the same thing. Go ahead and follow them if you want. As you continue to follow topics and people, you will get suggestions for more interesting rooms.

Rooms are created by people and the room conversations disappear as they end. Clubhouse says it records conversations but retains them only if a user files a complaint while the room is live. If no incident is reported, the recordings are discarded the moment the conversation is over.

There can be 5,000 people per room. You may record the conversations using third-party software or any other solution.

Are Clubhouse Conversations Similar to a Podcast?

This question must have popped up in your head. These conversations are different from a podcast because all people involved are allowed to speak. It is kind of like being on a phone call with someone. There are no sound effects, professional editing, or advertising of any sort.

It could be a casual room between friends or a formal talk show-type discussion. And if someone interesting joins the room like Elon Musk, you can always put them on the stage.